In the past decade, Phoenix was the most popular city in the country for newcomers. It continues to be a popular destination, and one can expect that there will be a greater demand for rental property.
With an influx of potential new tenants, one may think that it's an easy market. However, the stakes are now much higher for landlords. As a result, this is a tough market, and you'll have to work extra hard to attract the right tenants.
This guide will show you the best property marketing techniques to find new tenants in a competitive market.
Maintain Your Rental Property
While Arizona tenants must maintain their rental property, it's also your responsibility as a landlord to do so. When potential tenants come to see your property, you can expect them to be strict with the smallest details.
Since it's easy for them to find a rental property, they can dismiss yours even if there are minor issues. You should hire a professional cleaner to keep the property in great condition during vacant periods.
Make sure you also hire a rental property inspector. They can check for any potential hazards, damages, or other issues that need to be addressed. Make sure you make any needed repairs before advertising your property to a tenant.
Offer Unique Amenities
While looking at your rental listing, potential new tenants will want to see what comforts come with the home. The less they have to provide for themselves, the more comfortable they'll feel.
For example, you can discuss what gadgets are available in the kitchen. Will you provide a tea kettle and a coffee machine?
Many tenants would also like to know if you have SMART technology in your home. This could include a TV that can accommodate streaming services. It can also include Bluetooth speakers, which are great if they throw parties.
Other features, such as alarm systems, CCTV cameras, etc., should be advertised to your tenants.
Make Rent Collection Simple
The final way to attract tenants easily is to offer different methods for rent collection. The simplest method is for your tenants to pay you in cash or via check.
You can allow for online payments as well. Use a payment processor such as Stripe or Wise to collect your rental payments. With these applications, your tenants can pay via a bank transfer.
They can also use a credit card with these payment processors. It's ideal in case they want to pay their rent promptly, but don't always have the funds immediately available.
Win New Tenants With Property Marketing
You can use these property marketing strategies to make your rental property stand out from the competition. Phoenix is a market that offers a lot of opportunities, but only if you know how to win!
Of course, you don't have to do these tasks by yourself. You can hire a property management company to assist you.
LHM Realty is Arizona's top property management company. We are a family-owned company with a great network of contractors to help you with your rental business.
