Finding the Ideal Tenant: Powerful Property Marketing Strategies in Phoenix
The first step 47% of people take when looking for a place to live is exploring online. Without a property marketing plan, you could fail to reach these renters. Your vacancy rates will rise if you don't have a strong online presence.
Use these marketing strategies to stand out online. With these tips, you can attract more tenants to your Phoenix properties!
Know Your Audience
Understanding your target audience will ensure your content is personalized with them in mind. Neglecting personalization could deter potential renters.
Personalization can help you appeal to specific renters based on their needs, interests, and priorities. In fact, 90% of marketers notice a lift in results after personalizing campaigns. Your marketing ROI could improve by eight times if you personalize content.
Define who your ideal renters are based on:
- Local
- Age
- Gender
- Marital status
- Education
- Career
- Hobbies
- Income
- Pain points
- Interests and hobbies
- Buying behaviors
- Online behaviors
Create buyer personas if your renters fall into multiple groups. Gather keyword research to determine what terms they use to find properties online. Focus on phrases that contain four or more words.
These phrases are more precise, allowing you to understand the renter's needs. You can customize your content to appeal to those interests.
Invest in Real Estate Photography
You won't generate interest if your property listing features blurry photos (or none at all). Invest in professional real estate photography to create a strong first impression.
Within seven seconds, potential renters will decide whether the property meets their needs. If not, they'll look elsewhere.
Update your listing with targeted keywords, descriptions of the area, and a list of special features. Look at other property listings to ensure your property stands out.
Use Content Marketing
Use the keyword research you gathered to create compelling, helpful content for your target audience. Diversify your content with blogs, videos, polls, quizzes, and more.
Content marketing will demonstrate your expertise regarding Phoenix's real estate market. You can use search engine optimization (SEO) to ensure your content reaches ideal tenants.
Keep Up With Email Marketing
Email marketing can help you nurture leads. Develop a drip email marketing campaign. Automating your campaigns can save you time and money.
If you're struggling to develop your marketing campaigns, partner with a property management company. Their marketing services can help you engage tenants.
Design Digital Ads
Use platforms like Facebook and Google Ads for digital advertising. Digital ads can direct more people to your online listing.
Use Google Ads to create text and display ads. Text ads will appear on Google search engine pages.
Use Facebook to create visual ads that appear among organic content. Add hashtags to the caption to reach Phoenix renters.
Reach Renters With Property Marketing in Phoenix
A strong property marketing strategy can help you reach new renters online. Use these tips to help more Phoenix renters find your property listings. Remember, you don't have to do it alone.
LHM Realty is Phoenix's premier property manager. We offer flexible services designed to meet your needs.
Since 2005, our family-owned and operated company has taken the stress of management off property owners' shoulders. Leverage our years of experience. Contact us today to request property marketing services.
